We protect your Privacy!

How Proalytics protects your Privacy

The Proalytics system uses a self-engineered Proalytics Smarthost device which is wired to a ‘detection’ device. This ‘detection’ device can be a directional antenna or a camera among others. The ‘detection’ device scans for objects and/or persons and the received raw data is transported from the ‘detection’ device to the Proalytics Smarthost.

The Proalytics Smarthost examines the raw data and immediately anonymizes the raw data irreversible in an unreadable format (Whirlpool-hashing with salt, see our ‘anonymization whitepaper’) and sends this anonymized raw data to the Proalytics Cloud using 4G. Immediately after the anonymized data is send correctly, the original data is destroyed on the Proalytics Smarthost.

Only anonymized data is leaving Proalytics Smarthosts and no traces of the original data can be found anywhere outside a Proalytics Smarthost! 

Proalytics Cloud uses AI to filter relevant data from the received anonymized raw-data based on various parameters. The filtered data is then sorted and stored for presentation purposes by the Proalytics Cloud graphical engine.

Since Proalytics anonymizes data as defined in ISO standard 29100:2011 it is mathematical impossible to decrypt the manipulated and hashed data in the Proalytics Cloud database. Proalytics is therefore completely GDPR / PIPEDA / AVG compliant since it is impossible to retrieve the original personal data (i.e. MAC-addresses, license plates etc.) from stored data. 

According to GDPR, “information is said to be anonymous if the information does not relate to an identified or identifiable natural person or to personal data“. There is no way to identify the original entry from the anonymized data, and vice versa. Anonymized (i.e. hashed) data is no longer considered personal data.

Proalytics Flow
AVG - Privacy - Proalytics



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