We protect your Privacy!

Proalytics and your Privacy

At Proalytics we care about your and your customers privacy. In this webpage we like to explain the way Proalytics collects, anonymizes and presents data and explain that no personal data is collected and why Proalytics is AVG / GDPR / PIPEDA compliant.

For more information on privacy, contact our privacy officer Marc Verkade at privacy@proalytics.io. 

How Proalytics protects your Privacy

A schematic representation of the Proalytics system can be found below. Details of the system will be explained further on this webpage.  

Proalytics Flow

No personal data is collected!

The Proalytics system uses a self-engineered Proalytics Smarthost device which is wired to a ‘detection’ device. This ‘detection’ device can be for instance a directional antenna, density detection device or an (infrared-) camera.

The ‘detection’ device scans for objects and/or persons in the determined area and the Proalytics Smarthost immediately anonymizes this data irreversible in an unreadable format. The anonymized raw data is then send bij the Proalytics Smarthost to the Proalytics Cloud server using 4G. After the anonymized data is send correctly, the original data is destroyed on the Proalytics Smarthost.

See our ‘anonymization whitepaper’ for detailed technical information regarding our sophisticated anonymization algorithm using BLAKE3.

Only anonymized data is leaving Proalytics Smarthosts so no traces of personal data can be found anywhere!

Proalytics Cloud uses AI to filter relevant data from the received anonymized raw-data based on various parameters. The filtered data is then sorted and stored for presentation purposes by the Proalytics Dashboard and web interfaces.

Since Proalytics anonymizes data as defined in ISO standard 29100:2011 it is mathematical impossible to decrypt the manipulated and hashed data in the Proalytics Cloud database. Proalytics is therefore completely GDPR / PIPEDA / AVG compliant since it is impossible to retrieve the original personal data from stored data.

According to GDPR, “information is said to be anonymous if the information does not relate to an identified or identifiable natural person or to personal data“. There is no way to identify the original entry from the anonymized data, and vice versa. Anonymized (i.e. BLAKE3 hashed) data is no longer considered personal data.

Customers have complete data ownership and have access to their anonymized data through the Proalytics API.

AVG - Privacy - Proalytics